An Essential Resource for Beauty in Africa

In January 2012, our Founder had a desire to share information about beauty in the bustling city of Lagos, Nigeria. Having just moved back to Lagos from the UK a year prior, she had created a mental catalogue of all the beauty spots she regularly visited. She’d also become the go-to person amongst her friends for beauty recommendations; where to buy products, get a facial, manicure or an IV infusion. She then decided to create a blog to document her finds, as a sort of resource she could share with anyone who enquired about where to get what beauty service/product in Lagos. Overtime, that little blog slowly grew to become the No.1 online destination for beauty in Nigeria.

Over the past 11years, the blog ‘BeautyInLagos’ has evolved into  ‘BiL’; an ever-expanding Digital Beauty Resource & Consultancy.

BiL is the global voice for beauty and wellness on the African continent, amplifying the Nigerian beauty industry and helping brands grow.

We were listed by Invicta Africa & SME100 Nigeria as one of the “100 Most Innovative Female-Owned Businesses In Nigeria​” and are the Conference Partner for Africa’s Largest Professional Beauty Exhibition, Beauty West Africa Exhibition & Conferences.

Ez, Founder and Editor-in-Chief

An Entrepreneurial Influencer, Ez has been featured in different media publications (Guardian Life Magazine, Mania Magazine, Ndani Lifestyle Magazine), was included in Lancôme’s first-ever digital African campaign and featured on CNN Marketplace Africa.

The most prominent components of BiL are:
The Beauty Resource

An essential resource for beauty in Africa. If you are interested in taking a peek into the African beauty industry, you're in the right place.

Consider this you go-to source for exceptional, informative & engaging African beauty and wellness content. Providing information on all the latest beauty trends, products launches, events, reviews, hacks, tutorials, brands and services across Africa.

Visit Resource
The Beauty Directory

The Directory (BeautyDirectoryNG): lists certified beauty brands and businesses you can trust. A nationwide beauty directory, with every single business required to go through a strict vetting process, safeguarding our community and only listing businesses they can trust. Making it easy to find whatever you’re looking for at the click of a button.

Visit Directory
The Bil Agency

Our consultancy is called The BiL AGENCY, birthed out of our deep passion to see brands grow. As the most knowledgeable beauty-insider in the country, we have offered creative marketing, promotional and advisory services to a host of distinguished international and indigenous brands such as: Carolina Herrera, Guerlain, Lancome, Estēe Lauder, M.A.C Cosmetics, Inglot, BlackUP, Kilian, House of Tara and Zaron Cosmetics.

Contact us

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